Wednesday 29 April 2009
Tesco has been shortlisted for Communications Strategy of the
Year at the Employee Benefits Awards 2009; the award that acclaims
an organisation for an interesting and innovative approach to
benefits communications.
Strait Logics' contribution to Tesco's
Benefit Statements demonstrated innovation at its best. The bespoke
software solution designed and programmed for Tesco took advantage
of the latest colour technology available to the printing industry
whilst combining their strong corporate branding with clever visual
displays of facts and figures.
Strait Logics' flexible approach to
this immense project allowed Tesco to not only materialise their
vision for the successful implementation of their communications
strategy, but they were also able to make significant cost savings
without reducing the scope of their strategy.